Employee engagement and brand advocacy | S4 E18

With our guest, we explore the concept of brand advocacy and its significance in marketing strategies. We emphasise the role of employees as brand advocates and how they can promote the brand through their social networks and interactions. The conversation raises the question of whether organisations should enable employees to talk about the brand in a coordinated manner without being manipulative. The interview aims to explore the relationship between employee engagement, brand advocacy, internal and external marketing, and internal communications in creating a group of employees who actively and positively promote the brand.

Om Podcasten

Employee engagement and internal communications interviews, ideas and best practices. Every other Tuesday we will be exploring industry best practice and hearing from leading practitioners. We will hear how they are making internal communications, employee engagement and related areas a strategic priority. We will cut through the gloss and get to the down-to-earth, practical issues we face when raising the profile of this essential profession. Craig Smith from The Big Picture People (formally BigPicture Learning) is your host for the show.