How Beavertown’s Creative Marketing Disrupted the Beer Market in the UK

In the latest episode of Scratch, we engage in a riveting conversation with Tom Rainsford, the Marketing Director of Beavertown. Ranked among the 'Top 50 Creative Leaders' by Creative Review, Tom delves into Beavertown's inspiring journey, transitioning from a small-scale brewery to achieving an annual beer production of 5 million liters. He sheds light on the essence of genuine customer engagement, the intricacies of creative leadership, and his unique experiences as one of the founders of the Giffgaff Mobile Network. A blend of business insights and creative wisdom, this episode is a must-listen for anyone eager to learn from a seasoned industry leader.

Om Podcasten

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.