How Yonder Is Building a Challenger Credit Card to Crush AMEX

In this insightful episode, Eric sits down with Tom Davies, Marketing Head @ Yonder to delve into the world of creative marketing. They explore how a culture of creativity can be fostered within a team, the impact of innovative campaigns on business growth, and the importance of having the right marketing tools. They also reflect on some exemplary brand campaigns and share invaluable advice for both marketers and business leaders.

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Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.