S05 EP25: Gearing Up Marketing Automation with Instagram Direct Messages

In this episode, Kunle speaks with Rohan Sheth, the CEO and Co-Founder of Direct Heroes. 

Over the last five years, a tremendous amount of focus has been placed on the Messenger marketing platform built on Facebook’s messaging functionality. 

As Facebook gradually rolls out an amalgamated messaging platform that integrates messaging on Facebook, WhatsApp and Instagram, I felt the need to interview an expert on Instagram DM marketing. 

Rohan as the Founder of a dedicated Instagram messaging CRM had a deep understanding of how engagement can be nurtured and honed within the Instagram direct messaging eco-system.

Rohan explains how Instagram DMs work, why not is the time to aggressively build your Instagram messaging list, why open rates sit at +85% and he explains a viral loop flow that is guaranteed to maximise brand reach and engagement on Instagram. 

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Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
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Find out more on klaviyo.com/2x.  

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Om Podcasten

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce