SE05 EP17: Engineering eCommerce Growth and Digital Transformation with the Right Tech Stack

The appropriate selection of a technology stack is critical in eCommerce as well as varies at critical business growth stages as business challenges evolve. 

With numerous platforms and applications available out there in the market, it’s vital to select technologies that enable you to deliver customer experiences that level up your business in your industry. 

Platform selection can be particularly tricky if you’re not familiar with the technical aspects of ecommerce development. This is why Bart Mroz, our guest and Co-founder of SUMO Heavy, reiterates how crucial it is to have a good advisor and team members that know this well from a tech standpoint. 

So to help you get a headstart in building your own tech stack, here’s Kunle and Bart Mroz conversation about digital transformation and technology-driven ecommerce growth using the right tools and platforms to scale your business. 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

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Om Podcasten

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions. 2X your eCommerce growth with insights from Kunle and handpicked experts. Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce