Highlights - ADAM ALTER - Author of Irresistible: The Rise of Addictive Technology - Professor NYU’s Stern School of Business
"So there are different parts of the brain responsible for liking and wanting. So wanting is unbelievably robust in the brain. In other words, the neural connections are very robust, and wanting is what drives most addictive behavior. It's when you really want something, like you want a cigarette, you want alcohol, a drug, whatever it is, that's your poison. And actually, screens for some people as well. The liking part. When you say to people, what does it mean to be addicted to something? A lot of people say it's, 'You really like it so much that you just keep going back to it.'