Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)

Today’s guest shares his growth marketing team’s robust approach to experimentation, measuring new channels, and calculating uplift - from NBA sponsorships and direct mail to TV. Learn his insights from spending 10% of their marketing budget shooting for the moon.

Om Podcasten

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.