Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

Uber was one of the first mobile app giants to quickly place value on incrementality in performance marketing. In this episode, today’s mobile marketing guest shares his experience working at Uber and applying incrementality to user acquisition campaigns on channels like Facebook.

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.