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#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

Learn from Brent Lightfoot, Vice President Research at iHeart Media as he discusses exactly how broadcast attribution is working in todays landscape.

Om Podcasten

This podcast is produced for marketers who are focused on improving their return on ad spend. Topics include attribution, digital marketing, broadcast advertising, conversion tracking and other optimization methodologies. Our goal is to help you eliminate your wasted ad spend!