Leverage ABM and Creativity to Thrive with Christine Switzer
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.