Reimagining Retail: The Rise of Commerce Media and Who Should Be Introducing Media Networks | Jul 17, 2024

On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-rise-of-commerce-media-who-should-introducing-media-networks   © 2024 EMARKETER

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EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.