Performance Marketing x Creative with Public Goods

You know who did very well early on in the COVID-19 pandemic? Companies that sold things like hand sanitizer and toilet paper. Those everyday things that we all took for granted, but found ourselves unable to get at our local stores, or even online? But what do you do when you get banned from Facebook for advertising those products? You innovate, create new ways of advertising, and try to figure out a way to get around the censors. On this episode of BrandSide, I interview Myles Pindus. Myles is the performance marketing manager at Public Goods, a subscription based D2C company focused on everyday household items like groceries, home goods, and personal care products. We talked about: Getting banned from advertising their best selling items on Facebook at the onset of the pandemicCreating subversive storytelling that skirted around the censorsThe relationship between marketing and creative, and why it’s so crucial for product performance marketing.Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Om Podcasten

Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.