#2 How to Come Up with Great Startup Ideas? - (5ire) Vilma Mattila | Slush 2022

At some point, it was very fashionable to claim that startup ideas don’t matter. However, this is almost certainly bad advice. Very few legendary companies go through significant pivots. So, how do you come up with your own billion-dollar idea? Can you force yourself to do so, or should you wait to come across a sufficiently big pain point? Which factors separate great ideas from mediocre ones? How many of those can you actually research, and what can you only figure out by putting an MVP out in the market?Joining us to share her learnings is Vilma Mattila, Co-founder and CEO of 5ire.

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Builders’ Studio is dedicated to practical topics around company-building – everything a founder needs to know in order to build a groundbreaking company. These horizontally applicable insights are delivered by expert founders, investors and operators from companies like Spotify, Coinbase, Mulesoft, Spring Health, Lakestar and many more. In 30 episodes, Builders’ studio covers both pre- and post-product market fit topics. Put together alongside our last year's series, the talks form a timeless library of company-building advice, accessible to all aspiring founders in Europe and beyond.