#24 Community-led Growth - Olivia Nottebohm (Notion) | Builders' Studio: a Founder School by Slush

Community-led growth is a go-to-market strategy that relies on a community as a driver for customer acquisition, expansion and retention – growth. It can be a powerful growth strategy, especially for direct-to-consumer companies.Olivia Nottebohm is Chief Revenue Officer of Notion, a company whose growth has been highly organic and has heavily revolved around a community. She'll be sharing her secrets on organizing your company for scale around community. How do you build your company inside-out, focused on community? How do you engage your community? How do you raise awareness and leverage ambassadors to expand your reach?

Om Podcasten

Builders’ Studio is dedicated to practical topics around company-building – everything a founder needs to know in order to build a groundbreaking company. These horizontally applicable insights are delivered by expert founders, investors and operators from companies like Spotify, Coinbase, Mulesoft, Spring Health, Lakestar and many more. In 30 episodes, Builders’ studio covers both pre- and post-product market fit topics. Put together alongside our last year's series, the talks form a timeless library of company-building advice, accessible to all aspiring founders in Europe and beyond.