370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm’s Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York. https://www.firmsconsulting.com/promo

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Firmsconsulting maintains a 80% success rate at placing clients within McKinsey, BCG and Bain. This is the highest in the industry and the rate is higher if we include other firms. We achieve this rate because we only use former partners from McKinsey, BCG et al to develop our clients. This makes us unique. We never use analysts, associates, engagement managers or associate principals. We also carefully select and develop clients on their communication, image, technical and case interview skills. This podcast channel describes our lessons from training our clients. www.firmsconsulting.com www.strategytraining.com