Are Your Audience Personas Effective?

Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference. Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]