92: David Jones – One Young World: the rise of Generation Now
David Jones is co-founder of One Young World and founder of the world’s first ‘Brandtech’ group, You & Mr Jones. The former global CEO of Havas, he is a renowned purpose leader, passionate about the ability of young people to drive change. In 2009, he co-founded One Young World alongside Kate Robertson, the global forum that identifies, promotes and connects the world’s most impactful young leaders to create a better world. David wrote the book on purpose-led businesses in 2011 with Who Cares Wins, in which he defined the Social Business Idea: the overlap between what a company is good at and what consumers care about, and was voted The Guardian’s Sustainable Business Leader in 2013. With You & Mr Jones, he has created the world’s first brandtech group building brands better, faster and cheaper through technology. Founded in 2015, You & Mr Jones recently raised a further $260m, valuing it at $1.36bn.