Episode 5: Bottling the essence of a brand
How brands are bringing experience into people’s lives. This podcast will: • Look at how great British brands like HMV, Odeon and BT are tapping into human truths • Ask how the experiential explosion is helping veteran brands counter the disruptors • Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 31 October 2019 12:00 GMT