Kenny Mitchell, CMO of Snap – Storytelling with Discipline and Soul

After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for both users and partners in the Snap community. Tune in to hear what convinced Kenny to take on the role of Snap's CMO and how his team is growing users in target markets and driving awareness for new features like minis (mini utilities) and action bars. You'll also learn how this social media platform’s “pain in the ass” requirement to develop vertical content early on paid off as truly optimized for today’s mobile user and how it has evolved into a content platform, participating in the New Fronts for the first time this year. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

Hosted on Acast. See acast.com/privacy for more information.