Sports Unite: Inside the First-ever Cross League Campaign and The Future of Sports

In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.