MUD/WTR CEO Shane Heath ON: The New Way To Work, Pursuing Your Life's Purpose & The Power of Digital Detoxing
Shane Heath (@somanypossibilities) is the Founder/CEO of MUD/WTR (@drinkmudwtr). MUD\WTR is a company that creates products and experiences to optimize one’s mind, body, and ritual. Their flagship product is an elixir consisting of masala chai, cacao, turmeric, cinnamon, sea salt, and four mushrooms: chaga, reishi, lion’s mane, and cordyceps. With 1/7th the caffeine of coffee, when combined you get energy, focus, and immune benefits without the jitters, crash, and dependency. Since launching in May of 2018 MUD\WTR has reached tens of thousands of customers across every state in the US and garnered capital from high profile angel investors like Nick Green (Thrive Market), Zach Coelius (Industry Ventures), Brandon Shainfeld (Unilever Ventures), Chris Hollod (formerly A-Grade Investments and VCs like M13, 25 Madison, Able Partners and Industry Ventures and surpassed $1m in revenue in their first year of business. EPISODE SUMMARY: Shane’s ethos for life that he adopts using his knowledge from life experiences– in & out of the entrepreneurial grind. Learning how to have control over technology rather than having technology control you in such a digitally advanced age. The POWER of A Digital Detox How Shane implements a Digital Detox WEEKLY in his busy schedule as an Entrepreneur Shane’s personal story, specifically with coffee, and how his passion for coffee and it’s ritual formulated a butterfly effect of MUD/WTR Shanes personal trip to India that planted the seed to create the concept and brand, MUD/WTR How Shane confronted life adversities through new ways of approaching life New mindset, self-serving ethos and values to adopt for a more mindful approach to life! Learning how to detach and improve from a “sleep while you’re dead” mentality to a controlled grind, per se. Exposing oneself to new experiences and ways of living is of the utmost importance Taking different types of personalities and mentalities and trying new ways of being How to Build a loyal community for your brand Investors, Funding & Strategies Understanding the CPG Beverage Business Valuing the sourcing and organic nature of a beverage over audience auditory appeal Valuing variance within the entrepreneurial mindset – it is different with every entrepreneur Finding your “own grind/hustle routine” that works for you! & SO much more! Share the love & let me know your thoughts over on Instagram, @coffeeandagoodvibe | @ayeshasehra CONNECT: YOUTUBE ➟ Watch & subscribe to our channel here ➟ Coffee & A Good Vibe Video Interviews To connect with Ayesha Sehra ➟ click HERE Check out our podcast insta ➟ click HERE To learn about my Branding & PR Agency Grow The Social ➟ click HERE