EP 09: How to Create a Niche and Attract your Dream Clientele

This episode shares how to attract your dream clientele in the salon, utilising social media and your website with strategic personal branding. Learn my exact steps to discover how to create niche services, that help you stand out from the crowd and attract the work that you love to do.   I am a Sydney based Haircolour Expert that specialises in complex colour transformations, red/copper hair, blondes, and fussy clients. I share the steps that I took to rebrand in the last 18 months, including a new website, new branding, and working to share content on my socials that I want to attract back into my salon life. My client requests have increased, and my clientele is varied seeking creative and corrective haircolour’s. This keeps me in my genius zone where I love to be offering services I deliver with exceptional quality because it’s my niche. Learn how to create this scenario for your own salon business, or clientele, with an understanding of why rebranding may be the best thing for your biz right now if your vibe is not currently attracting your tribe.  

Om Podcasten

The Colour Kristina Talks Podcast for Hairdressers shares practical hair industry advice for stylists and salon owners wanting to grow their confidence with all things colour, consultation, personal branding, creating a niche clientele, social media and biz tips, plus how to stay inspired and more. This show is dedicated to showing you how to scale your salon business and paint every hair colour request with artistic finesse. Hosted by award-winning Hair Colourist and Educator Kristina Russell. Colour Kristina Talks is a hybrid-style podcast with a curated mix of colourful solo episodes that share the host's personal approach to haircolour and salon business practices that are proven methods for success, alternating with inspiring interviews with leading hairstylists, salon owners, wellness coaches, and business experts that passionately share advice to help you grow your professional edge. There’s an extensive list of titles to search through and find topics that resonate with you. In fact, you could consider this your very own personal resource library to refer back to past episodes as needed. Enjoy the colourful conversations that are shared in weekly episodes. Make sure you subscribe or follow the Colour Kristina Talks Podcast to be notified whenever a new podcast goes live.