#39 How Volvo Leads the Digitization of the Auto Industry With Patrik Illerstig

In this episode of Commerce Talks with Alexander Graf, I sit down with Patrik Illerstig, who spearheads Volvo's global online business and the innovative Care by Volvo program. We explore how Volvo is leading the digitization of the auto industry by offering a Netflix-style subscription model for cars, diverging from traditional leasing. Patrik shares insights on how Volvo is adapting to changing consumer behaviors, emphasizing flexibility and convenience with their subscription service. We also discuss the relationship between car retailers and manufacturers, highlighting aligned interests in customer satisfaction. Patrik explains the ease of subscribing to a Volvo online, the benefits of a comprehensive package, and the program's success in attracting new customers. Join us as we delve into the future of car ownership and Volvo's role in redefining mobility.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342