081: Marketing Architecture
I love asking, 'What if you couldn't use the word architect?' I don’t mean what if you weren’t allowed to use the word. What I mean is, what if the word architect or architecture for that matter didn’t even exist? How would you talk about what you do? If you met someone at a ball game or a cocktail party and they said, “So, what do you do?” How would you answer them without using the word architect?