Episode 007: Communicating Internally, Stan Phelps, and The Audience Experience

In this episode…     Communicating internally and its effect on customers Interview with Stan Phelps The audience experience       Communicating Internally and its Effect on Customers   Jeannie discusses how an experience with a company she worked with made her realize that the way an organization communicates internally can affect the way an organization communicates externally to customers.     Listen in to hear Jeannie share three ways that will help people understand how they are communicating.     Discussion begins at 2:28.       Interview with Stan Phelps     Founder of 9 Inch and author of three books on customer service and employee engagement.     Stan shares the inspiration for the goldfish theme and the meaning behind the three different colors of the goldfish, which his books are titled after.     Hear Stan discuss the idea of lagniappe and ways you can provide your customers little extras.     Interview begins at 6:41.       Customer Hero, Customer Zero: The Audience Experience     Stan Phelps sticks around to talk about the audience experience.     Listen in to hear Adam, Jeannie, and Stan discuss audience experience as a metaphor for customer experience and to hear some of the tips presenters can adopt to make the audience experience better.     Discussion begins at 14:16.         People, Places, and Things of the Podcast:     Stan Phelps: 9Inch Marketing | Twitter Kimpton Hotels Lagniappe       Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.