Ep. 003 Why Blogging Is Great For Your Business

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. So this week, we're going to talk about why blogging is good for your business. Now, no eye-rolling here. Blogging really is a great tool for your business. So hear me out, why I think blogging is so great. A lot of people say, "I don't have time, I don't want to write one, you can't make me". I'm telling you now that blogging is a great strategy for you to grow your business in lots of different ways. {1.19} A blog is an easy way to communicate, connect and share information with your customer. It comes from your website and it is content owned by you {1.59} One of the biggest mistakes bloggers make is they don’t share their blog {2.29} Cascade content from the blog {3.16} Blogs also helps with search engine optimization {3.43} The best ways to drive traffic to your site is via blogging, social media and search engines {4.29} Do a lead generating call to action at the bottom of your blog {6.09} Blogging gives you authority {7.23} Blogging will enable you to develop better customer relationships You can download my free blog brainstorm guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/ Connect with Claire: Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/    

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.