118. How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken

  The worst thing that can happen when you ask is they say no. Well, my guest today said YES! I am thrilled to introduce our featured guest expert, author, and speaker: Shep Hyken. Shep knows retail and is a customer service and experience expert and a New York Times and Wall Street Journal bestselling author.    We talk a lot about the customer experience and customer loyalty in my Retailer’s Inner Circle program, and Shep’s books are always suggested reading. His teachings focus on building loyal customers, how to be just a little better than average, and how that can help shop owners have an advantage over the big box competitors and even thrive, not just survive.   We talk everything from:   His many books and the lessons inside The importance of community involvement Local advertising & marketing Hiring staff and including them in the customer experience Customer Behavior (CSAT) The top reasons customers come back The customer journey map (and a great exercise for you to do)   This is an episode you do NOT want to miss - so get your pen and paper ready, share this episode with a biz buddy, and listen closely. Learn the what and how of your awesome responsibilities of providing an amazing experience for your customers.   “Customer service, it’s not a department. It’s a philosophy.” - Shep Hyken   Full show notes here  https://wendybatten.com/118/      

Om Podcasten

How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and overwhelm while achieving more success and profits. In Creative Shop Talk, Wendy digs into the problems and solutions that “accidental shopkeepers” and hobbyists turned retail business owners face. Wendy dives deep in mindset and best practices for retailers with masterclass trainings, business strategies, expert guests and industry insiders, and more. Each episode is designed to help busy and passionate creative shop owners take action, work through their overwhelm and get focused on strategic business areas. Thinking about opening your own creative retail shop? Ready to stop playing shopkeeper and “winging” the business stuff? Looking for more foot traffic? Want to turn your brick and mortar into a viable business? Want predictable profits? Want to take the next step to run your store and not let it run you? Turn to Wendy Batten to take the proven steps to achieving your dream store, living your creative life and helping your amazing customers.