#80: Lauren Hom – How turning your work into play turns into my clients and more opportunities

Lauren Hom is a designer and hand lettering artist based in Detroit (formerly New York & Los Angeles). Lauren is known for her bright color palettes and playful letterforms. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards.  Lauren is also the author of the popular blog and book Daily Dishonesty. She finds that she's happiest when creating; so, when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or putting bread on her head. In this episode, we talk about Lauren’s experience getting (and leaving) her dream job, what she took away from her time at an ad agency, how she grew her Instagram account to 250,000 followers, and why her instinct to bring play into her work has helped her find new clients and new opportunity. Visit Lauren Hom's website Follow Lauren Hom on Instagram Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #13: Cat Coquillette *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income. This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse. It's growth for creators, down to a science.