Season 2: Episode 1: Hear from Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's

We’re back with Season 2 and are delighted to open with Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's. Hear from Matt as he shares how McDonald’s is responding to today’s and tomorrow’s challenges, the role of research in making business decisions, achieving best in class CX, and how to drive desired customer behaviours. Head to https://www.ipsos.com/en to find out more about Ipsos, or get in touch with us at CustomerPerspective@Ipsos.com. Enjoy Season 2 – we have some great episodes lined up!

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Join us as we dive deep into the world of CX and Channel Performance with industry experts and practitioners. Each episode of Ipsos' Customer Perspective offers practical advice and insights for measuring, managing, and designing exceptional customer experiences. Whether you're in mystery shopping, channel optimisation, or passionate about understanding customer journeys, this podcast is your go-to resource for driving business success through customer-centricity. Subscribe now and elevate your game! Questions/Comments: CustomerPerspective@Ipsos.com www.ipsos.com