Steven Van Belleghem - The Future of Customer Loyalty And CX

Steven Van Belleghem is an author and keynote speaker with a strong focus on CX. Based in Belgium, Steven has now written four books focused on CX and has spoken at around 1,000 events in over 40 countries. In this episode of CX Files, Steven talks to Mark Hillary about the ideas contained in his most recent book and how customer loyalty will evolve in future. https://www.linkedin.com/in/stevenvanbelleghem/ https://www.stevenvanbelleghem.com/ https://www.amazon.com/Offer-You-Cant-Refuse-Customers/dp/9401470359/

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CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.