Hooked’s Prerna Gupta and Parag Chordia: “We went from zero to 40 million users"

The Sunday Times’ tech correspondent Danny Fortson brings on Prerna Gupta and Parag Chordia to talk about remaking reading for millennials (4:00), on reaching 40m people in a year (5:10) creating “chat fiction” (6:20), finding writers (8:10), how mobile reading is like film was at its outset (11:00), creating their first music-making apps (12:30), creating an antidote to social media addiction (19:30), trying to write a fantasy novel (22:00), translating the novel into mobile phone form (25:00), finding readers through Facebook ads (26:30), luring Snoop Dogg, Mariah Carey and Stephen Curry as investors (28:15), creating a “next generation” film studio (32:30), trying to create the next Harry Potter on the mobile (35:30), the power of teenage girls as early adopters (37:15). Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

From Silicon Valley to The City, tech journalists Danny Fortson and Katie Prescott bring you the inside track on the new industrial revolution.Co-hosted from San Francisco and London, this weekly podcast delivers the latest news and freshest interviews with the people creating the future.As West Coast Correspondent for The Sunday Times, Danny is on the ground to witness the technological whirlwind that first roared out Silicon Valley. From London, working as The Times' Technology Business Editor, Katie has seen the waves of boom and bust rolling through one of the world's financial capitals. Together they explore this strange new world of high finance and tech giants, explaining how we got here and what is just around the corner. Hosted on Acast. See acast.com/privacy for more information.