#56 | How to Get Your BRAND Story Straight with Ericka Saurit

Interior Designer's Business Blueprint    Today I’m chatting with Ericka Saurit of Saurit Creative, a STRATEGIC BRAND MARKETING + STORYTELLING for interior designers and home brands.  Ericka believes that HOW you tell your story matters. It needs to be clear, concise, and consitent. She’s on a mission to help interior designers clarify their value and get that message out.  Ericka shares the 3 pillars that you have to understand and get right - in order to shift from being a business to a brand.  Here’s a glance at the episode: [5:37] Ericka shares her backstory and how she got into teaching storytelling for interior designers and the home industry. [13:45] We discuss the importance of brand storytelling and how it shows up across your work from your website and social media all the way into your proposals, emails, and correspondence with your clients. [18:10] Ericka shares what most interior designers underestimate or leave out when storytelling and how we have to think about if we are a business or a brand. She discusses how to create a brand where clients want to choose you. [24:00] We discuss the need for consistency across your brand storytelling and how important it is in what clients and potential clients remember us for. [29:10] Ericka shares with us the 3 E’s of taking a business strategy and creating a brand. [36:00] We discuss the importance of taking time to craft your storytelling without rushing through the process. There is so much more to creating a brand than just getting a really great logo and website up. [44:26] I ask Ericka to share what shifts an interior designer will feel when you really nail down your brand in terms of your business strategy and creating content. Mentioned in this episode:  JOIN: Interior Designer’s Business Blueprint Saurit Creative Follow Ericka on IG  🎯 Learn More: Interior Designer’s Business Blueprint - https://www.designersoasis.com/blueprint WANT MORE?  🛒  Template Shop - 10% off the shop PODCAST10 (Limit one use per customer) 🔖 Interior Design Business Articles   ⬇️  Free Resources FOLLOW ALONG 🤳Instagram  📍  Pinterest  📺 YouTube  ------------------------------------- ***Rate, Review, & Follow on Apple Podcasts*** FOLLOW this channel so you never miss an episode! - https://www.youtube.com/@DesignersOasis EPISODE WEBSITE ⇗- designersoasis.com/episode/56

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How do I build an interior design business? How do I get portfolio-worthy projects? Do I “have to” offer full-service interior design? How do I charge for my services? What if I want to do things differently with my interior design business? How do I take my design business to the next level? Feeling overwhelmed? I got you friend. Welcome to the Designer’s Oasis Podcast. Consider this your place for a fresh drink of water for the inspired, creative, ambitious, and let’s admit it, occasionally overwhelmed interior designer. Whether you are just starting your interior design business or you’re looking to grow or scale, here you’ll find actionable, real-world, and above all SIMPLE ways to launch, establish, and scale your interior design business with confidence. Introducing your host, Kate Bendewald of Kate Bendewald Interior Design, real-life interior designer, mama, and CEO who grew her 6-figure interior design business on word-of-mouth referrals. Kate doesn’t believe in a one-size-fits-all approach to running your business. Instead, she offers authentic, approachable advice to help you start where you are.