#43 - The Mindset Powering Australia’s Most Elite Gym | Lachlan Rowston

In this episode of the Agency podcast, we speak with Lachlan Rowston, one of Australia’s most well-known and respected fitness entrepreneurs, about his Gen 2 gym model, overcoming market saturation, challenging the traditional gym status quo, strategies for building a loyal client base and much more. (00:00) Intro (03:46) Gen Two Fitness (07:31) Subscription Models (12:01) Centralized Programming (16:31) Navigating Business Growth (21:31) Upfront Payments (25:46) Operating During a Pandemic (32:01) Lessons from Lockdown (35:31) Business Strategy Shifts (40:01) Systematic Community Building (44:01) Managing Client Engagement (48:01) Balancing Growth and Reflection (52:01) Mental Frameworks for Positivity (56:31) Overcoming Negative States (01:01:01) Leadership and Delegation (01:04:31) Prioritizing Non-Urgent Tasks (01:07:31) Avoiding Life Passing By (01:10:31) Work-Life Balance Challenges (01:13:01) Frameworks for Decision Making (01:16:01) Navigating Economic Uncertainty (01:18:31) Partnership Opportunities (01:21:31) Scaling into New Markets (01:24:01) Branding and Marketing (01:27:31) Future Vision and Goals (01:30:31) Conclusion and Gratitude

Om Podcasten

In 2018, I was broke, 200k in debt, and working an unfulfilling job. I started a content creation agency and scaled it from 1 freelancer to a team of 30+ in just 4 short years. Now I run Australia’s fastest-growing agency: rivyl. As a guy who runs an agency working with global brands and celebrities, I decided to start interviewing people who take Agency over their lives. To unpack what entrepreneurs do to get ahead in business and life. My goal is to unearth the tactics, mindset, and motives that make high performers tick so you can get a leg up and take Agency with whatever you’re doing.