Ep 512: Pilothouse’s Q4 Playbook: Meta Media, Mother’s Day, and Creative Strategy | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck welcomes Avery from Ad-venturous and Taylor Cain from Pilothouse to break down key takeaways from Mother’s Day campaigns and how they inform Q4 preparedness.🎯 Key Topics Covered:Meta’s evolving ad ecosystem: Advantage+ Shopping is being replaced by Sales campaigns—test both now.Creative strategies for gifting: Use creator-generated content that speaks to gift buyers, and keep promos simple and clear.Memorial Day as a testing ground: Why testing promos and creative during Memorial Day sets the stage for successful Q4 execution.Efficiency vs. scale: Many brands are prioritizing margin over raw volume—learn how this shift affects ad strategies.🔑 One Big Idea: Start testing now. Memorial Day is your launchpad for Q4 insights and optimizations.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Meta Mother’s Day promo variations and strategies02:00 – Instant’s role in email capture and revenue recovery04:30 – Creative tactics for giftable brands around Mother’s Day07:00 – Meta’s CPM trends and scaling insights10:00 – Threads’ emergence and media buying implications12:30 – Memorial Day as a Q4 testing ground16:00 – Memorial Day offer strategies and testing recommendations19:00 – Future plans for the Adventurous podcastHashtags#DTCMarketing#MetaAds#EcommerceStrategy#Mother’sDayMarketing#DigitalAdvertising#CreativeStrategy#Q4Planning#ThreadsSocialMedia#MemorialDaySales#AdventurousPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video