WooCommerce startup Afro Drops' Rollercoaster continues! With Luke Carthy

This year we’re following a startup from launch through their first 12 monthsIn episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the initial decisions to go with WooCommerce, and to sell other people’s products not his own. It’s now time to see how all his launch plans have gone and to be fair it's been a roller coaster. Brexit and the Suez Canal issues have all had an impact, and Luke's spent a lot of time trying to work (and finding the answer!) to why aren't sales growing faster??Get all the links and resources we mention at eCommerceMasterPlan.comRegister for our eCommerce MasterPlan Virtual Summit for free via eCMP.info/summitThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/