A Media, Not Marketing Case Study: The Rise of Chef Tim Anderson

How does a reality television competition help launch your career if the winner doesn t receive a monetary prize? Today s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011. Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the... Listen to episode

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Stefanie Flaxman is Rainmaker Digital s Editor-in-Chief, and each week she delivers the art of writing, updated for marketing in the digital age, to help you become the Editor-in-Chief of your own digital business. Discover the professional editorial standards that help distinguish you from your competition.