Future Content Trends [Part 1] What They Mean for your Brand, w/ Nick Francis: Co-Founder of Casual

Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?   This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams.   I chat with Nick Francis - Co-Founder of Casual - about future content trends and what they mean for businesses and their brands.    A brand's content is as important as anything else in your business, and Nick will tell you why. And how to leverage key content trends for your business.   ✅ Brands as broadcasters  ✅ The creator economy  ✅ Producing content that people love  ✅ Content as an investment, not a cost   Casual have produced 1,000s of videos in the employer and consumer marketing spaces for over 15 years, so Nick is well placed to talk about this important topic.    Thanks for watching. Thanks for listening.    Chris Le'cand-Harwood Host of the Employer Content Marketing Pod  Director - Strategy & Production Lead at the Content Marketing Pod Ltd --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

Om Podcasten

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.