#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap
To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can drive marketing forward, and why humanising a B2B brand is fundamental for its long-term success. The FINITE Podcast is made possible by 93x, the leading...