An Event with Thirty Thousand Fans Post-COVID19 w/ Drew Bedard

Our guest today is Drew Bedard, the Vice President of Marketing at Bristol Motor Speedway and Kentucky Speedway. On July 15, 2020, Bristol Motor Speedway hosted the NASCAR All-Star Race. The event had almost 30k fans in attendance, the largest attended event in the US since COVID cancelled sports in March 2020. As sports & entertainment venues across the US prepare to reopen, I thought it would be good for you all to hear from Drew, who’s actually done it. I think that qualif...

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Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.