Episode 139: The State of Podcast Advertising (Ft. Alyssa Meyers from Morning Brew)

This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.You can find Alyssa on LinkedIn and follow her work on Morning Brew for the latest insights on audio ads.Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.