How We Eat with Paco Underhill

Modern supermarkets bombard shoppers with colorful displays and marketing featuring terms like “healthy” and “all natural”… but what do those marketing titles really mean? Paco Underhill, founder of the behavioral research and consulting firm Envirosell Global LLC, and bestselling author of books like Why we Buy: The Science of Shopping joins us on the show. We chat about his new book, How We Eat: The Brave New World of Food and Beverages, and the evolution of the modern supermarket. #supermarket #groceries #FoodIndustry #HowWeEat #WhyWeBuy #ScienceOfShopping

Om Podcasten

Have you ever wondered where your food comes from? Not just where it’s grown today, but where it originally popped up in the world? Have you ever bit into a delicious ripe fruit and wondered, hey – why is it this color? What’s responsible for this amazing flavor? Is this good for my health? Could it even be medicinal? Foodie Pharmacology is a science podcast built for the food curious, the flavor connoisseurs, chefs, science geeks, plant lovers and adventurous taste experimenters out in the world! Join American ethnobotanist Dr. Cassandra Quave on this adventure through history, medicine, cuisine and molecules as we explore the amazing pharmacology of our foods.