154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft
Every entrepreneur at some point faces the dilemma of simply not being able to pour any more hours of work into their company. As a result, they get stuck. That's where Clate Mask, CEO of Infusionsoft, comes in. In the 10 years Infusionsoft has been operating, Mask has helped hundreds of entrepreneurs use the power of email marketing to double their growth, triple their leads, even quadruple overall revenue. For Mask, automated email marketing is the secret weapon for any business that's trying to scale. In today's podcast episode, he dishes on how to do it right. "What happens in an entrepreneurial business, when you're running a small company, it's very, very difficult to follow up effectively with all your leads and customers, and things slip through the cracks," he says. "You're wearing 10 different hats trying to run the business, and ... you just can't keep it all straight when the business starts to grow and when you start to have some success." At that point, you can either hire more people to handle the workload, which can be costly, or learn how to automate your business. Mask has helped Infusionsoft's 125,000-plus users create their own automation campaigns by mapping out customer lifecycles, and pinpointing the best times and messages to engage customers and get as much of a return as possible. In this week's episode, Mask tells us what the marketing strategies of his best users look like, and how you can incorporate them into your own business. In this episode you will learn: The one thing that most business owners don't recognize is stopping them from growing A battle-tested, tried and true guide to getting the biggest return possible on every single customer The three most critical points in the customer lifecycle and why ignoring them puts your business at risk An exclusive, behind-the-scenes look at the email marketing strategies of Infusionsoft's top clients How to combine automation and authenticity into one winning combination & much more!