#71: Turn Your Email List into a Money-Making Machine – Simon Town

Email marketing is one of the most powerful tools for turning subscribers into paying clients—but how do you do it without feeling overwhelmed?In this week's episode, I sit down with Simon Town, an email marketing expert who breaks down exactly how to create a high-converting email funnel, even if you’re not a pro copywriter.We discuss why email consistently delivers the highest return on investment in marketing and how to move your audience from social media to your email list. Simon explains the importance of sequences and evergreen funnels and how to balance giving away free value without undercutting your business. He also shares simple strategies to write emails that people actually want to open.If you’re a solopreneur wondering how to make email work for you, you’ll leave this episode knowing exactly what to do to get started, to grow your list even further, or to finally start monetizing it.Enjoy!Takeaways:Top-of-the-funnel strategies should focus on moving leads to your email list.Understanding your audience's pain points is crucial.Effective email sequences can enhance engagement and sales.Evergreen funnels allow for automated income generation.Nurturing your audience consistently is key to long-term success.Social proof can enhance credibility and encourage conversions.Here's where you can connect with Simon:Steal Simon's 300k Email FunnelLinkedInOther references:Episode #29: A Comprehensive Guide to Email Marketing – Dominik MetličićListen on SpotifyListen on Apple Podcasts_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.

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Have you ever asked yourself: “How do I get more leads and clients?” “When is the right time to pivot?” “Do I really need a new website right now?” “How do I balance my finances in alignment with my personal goals?” “How do I get better at public speaking?” “What’s the best way to use email for my business?” “How do I launch a podcast?”If so, you’re in luck.The experts I bring on have all the answers you need to make your small business bigger, but not in the way you might think.Throughout the episodes, my guests and I openly share our successes, failures, and everything in between. You're not in for a bunch of sugarcoating sessions; instead, you'll learn how to run your small business *your* way — sustainably, strategically, and with ease.My name is Anja, and as a small business owner from Croatia, I know what it’s like to look at mega-successful entrepreneurs and creators worldwide and think, “How do I make this a reality for myself?”This is exactly the goal of Freelance Business Unlocked — to help you see what’s possible, no matter where you live and the types of clients you serve.Tune in and learn about effective marketing strategies, podcasting, financial management, email marketing, copywriting, sales, parenthood and entrepreneurship, and much more. Subscribe now and join us for this fun ride! Hosted on Acast. See acast.com/privacy for more information.