TEI 296: Better product testing
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation. We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for improvement. Our guest is Luke Freiler, CEO and co-founder of Centercode. Luke has spent most of his career improving product testing. Centercode is a Customer Validation solutions provider that helps tech companies bring products to market.