Ep 08 - John Kaplan - 4 Magic Questions that will align your Sales & Marketing Team
In today's GROW B2B FASTER episode, our guest is John Kaplan, co-founder and Managing Partner of Force Management, and the host is Sammy Gebele, Managing Partner and founder of SAWOO. That's in it for you 1. How Force Management started and John's daily motivation to keep going 2. How John helped successful companies grow faster 3. How to tackle marketing & sales expenses during a crisis 4. What is going wrong in the B2B marketing environment nowadays? 5. The 4 magic questions ...