ABM Talks: How to Transition from Demand Gen to Account-Based Marketing

In this episode, we discuss how to transition from DemandGen to an Account-Based strategy.  We discuss: ​How your marketing tactics are going to differ for successful account-based engagement​How you’ll need to change your KPIs and metrics to measure success​How your relationship and interactions with sales are going to change​How should you change your approach to account and vertical research​What tools you will need ABM Talks are open AMA style session for ABM experts and the curious to discuss what’s happening in the world of Account-based marketing and ABX.  If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack

Om Podcasten

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.