Luke Marshall: The Hidden Costs of B2B Marketing
When you're trying to put your B2B marketing budget together, some investments are very obvious. You can easily calculate how much you're going to spend on online ads, how much printing a banner is going to cost, or what will be the fees of an agency you've decided to work with. But there are a few other costs that are a bit harder to identify early on and could creep up on you in the middle of running a campaign. In this episode, we are going to sit down with Luke Marshall and point out what are some of these hidden costs that are not as obvious at the start and how can you plan to take them into consideration early on. Join the Slack channel: https://growthcolony.org/slack