Stage Experiences not Concerts - “How to Build a Platform Under Your Music” Part 1
►► Grab My FREE "How to Build a Platform Under Your Music" - https://www.hacking-music.com/platform ARTISTS SELL EXPERIENCES. Full Stop. In the legacy music business artists primarily “sold” their music. In the new music marketplace the “music”, still INCREDIBLY important, now feeds the many “experiences” the artist CREATES, STAGES and SELLS. There are dozens of “experiences” artists are now responsible for. To give you an idea, think of how many products [ aka: experiences ] Disney created around the movie Frozen. Dozens maybe? Hundreds? The Disney model is now the standard for career, thoroughbred, profitable artists. Today we are going to dive into one of my favorite topics; building remarkable experiences. Experiences are what drives your growth, whether it’s in concert, in ecom, on a live stream or in recorded music staging a great experience is a non-negotiable for artists who are building a world-class career. A couple questions we want to answer in this video: - How have concerts changed? - What do fans and customers expect in the new music world? - Are you providing your fans with a world-class remarkable experience? - What makes a great experience? - Are you ignoring your experiences? - Who are the artists and brands who successfully and consistently create world-class experiences? If you are not thinking about the experiences around your career, it will be like putting a bottleneck on your success. Experiences are what drives your growth, whether it’s in concert, in ecom, on a live stream or in recorded music staging a great experience is a non-negotiable for artists who are building a world-class career. In this first video in the “How to Build a Platform Under Your Music” series we look at how to stage experiences instead of just the traditional concerts. This is an essential discipline for building a platform under your content [your music] From the Hacking Music field guide: An EXPERIENCE is an immersible moment impacting the five senses that cannot be duplicated by digital means. While in the past, the consumer has often been content to be simply be a spectator, today’s consumer expects to be an active participant that can actually play a role IN EVEN SHAPE the outcome of an event. Simply stated, an experience moves from transactional to transformational. In this episode of ‘Hacking ‘Music with John Pisciotta” I’m gonna talk about how to start thinking about staging world class experiences. How artists in the past, had to wait 20 or 30 years before focusing on this and how you the NEXT generation of great artists, can start getting this into your day-to-day workflow today. My hope is that after this discussion you’ll be able to pinpoint where you are in staging great experiences. Are you developing this, or are you deploying this or are you dominating in this. Excited to have this conversation with you! - John The way Hacking Music works. As ARTISTS, often we are prompted to lead with earlier version of yourself. The training at Hacking Music Flips this and helps artists lead with a future version of yourself. The NEXT version of You , The NEXT version of your music, The NEXT version Your Show - The NEXT version Your Music Ecom etc. Less focused not the YOU of 2 years ago and HYPER FOCUSED of the YOU 2 years from now. https://www.hacking-music.com Hacking Music is the training practice we work from use and train artists in every day. Developed over the last 15 years in management offices, recording studios, writer rooms, board rooms, and performance arenas. This collection of Strategic Frameworks, Force Multipliers and Micro Habits essential for thriving in the new music marketplace. It’s a collection of what WORKS. Special Thanks to our sponsor The Sync Center. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support