Are Webinars Still a Good Marketing Tactic? A Conversation with Sara Strom

For years, webinars have been a fantastic way to increase brand awareness and to generate leads. When the COVID-19 pandemic hit and in-person conferences were not possible, there was an explosion of online educational offerings. Instead of one or two interesting webinars each week, suddenly we were all inundated with dozens of webinars. Are webinars still a good marketing tactic?   We sat down with Sarah Strom, VP of Marketing at Panda Health to discuss this topic and get her take on what’s working when it comes to B2B healthcare marketing.    Learn more about Panda Health at: https://panda.health/  Find more great healthcare marketing content at: https://www.hitmc.com/

Om Podcasten

Listen to the latest happenings in Healthcare IT in this series of interviews with leading experts in healthcare technology. Whether you're trying to understand EMR and EHR, healthcare communications, security and privacy, analytics, telehealth and telemedicine, and much more, these interviews will dive into what's really happening on the front lines of healthcare. Learn more at: https://www.healthcareittoday.com