Refreshing a brand during a pandemic? ibi says sure!
Information Builders was founded in 1975 with a simple mission – to enable people without formal computer programming skills to work with information systems which were still emerging at that time. Over the years, the company evolved to become a provider of business intelligence, data integration and data analytics. Rather than throw away such a rich legacy, the IBI team decided to embrace a new direction while keeping ties to the brand they had built over 45 years. Carol McNerney, Chief Marketing Officer at IBI takes us behind the scenes for the real story of their brand refresh in the midst of the COVID-19 pandemic. Join the HITMC Healthcare Marketing Community: https://www.hitmc.com/